Tiffin Redesign

I worked with two interior designers on this Tiffin redesign. We were tasked with researching, conceptualizing, and designing a comprehensive and cohesive design system for an assigned restaurant that represents a unique cuisine, ours being Tiffin South Indian Cuisine. Our goal with our design system was to harmoniously communicate the essence of South Indian cuisine, and immerse customers in an authentic and memorable dining experience through both graphic and interior touch points. My logo for this design system was created in the style of a popular South Indian Motif, and brought forth other elements within the Hindu religion, including the abstract form of a tree which represents the origin of life. I brought forth the vibrant colors and intricate patterns seen widely throughout South Indian culture, and our team worked to incorporate golden and natural wooden accents in the interior and in our design system.